Who is Dale Berkebile, Jr?
Business Man

Dale Berkebile is a multifaceted professional based in Fort Worth, Texas, known for his roles as a business consultant, mindfulness coach, community builder, and artist. He is the founder of Brandwise, a company dedicated to helping CEOs overcome growth challenges and enhance their sales and marketing strategies. Brandwise was established as a full-time business on April 1, 1999.
Brandwise is currently focused on serving heart-centered business clients making a positive impact on the world. Through Brandwise, Dale assists clients in developing effective online learning platforms and helps building healthy communities to create impactful learning and deeper practices.
BRANDWISE Business Links
Coach & Healer

In addition to his main business endeavors, Dale is passionate about mindfulness and personal development. He established Hellagood Life, another business, aiming to guide individuals toward happiness and fulfillment through mindfulness, meditation, journaling, and habit-building wellness practices.
His personal journey into mindfulness began after a collision of a big life event and some traumatic events that led him into a two-year bout with depression, during which he discovered meditation as a path to healing.
In his own journey he realized how important self-healing was and how this benefited him personally and even benefited relationships and his business. This awareness almost turned into building these new offerings as an obligation to give back and help other people not fall into the darknesses he once found himself in. This included building a lot of online education solutions around meditation, mindfulness, exercise, nutrition, life purpose, and relationships.
HELLAGOOD LIFE Wellness Links
Book Club Facilitator

A few weeks into the 2020 pandemic, Dale decided maybe while in lockdown a positive community focused book club could help people feel connected and apart of community via virtual meetings. He started the group with the book Man’s Search For Meaning and found a few people interested in reading, discussing, tackling challenging social issues, and just connecting with a group of other people.
So Dale is the founder and a casual facilitator of the Hope & Inspiration Book Club, which has become a virtual community dedicated to reading and discussing books that inspire personal growth and explores big social issues like politics, racism, religion, US history among other topics including several banned books.
The club operates through a Facebook group and holds weekly meetings via Zoom, fostering a space for members to engage in meaningful conversations about various impactful books.
The book club has explored works such as “Caste,” “How To Be An AntiRacist”, “Nonviolence” all aiming to delve into complex societal issues and promote a deeper understanding among its members and hear different perspectives.
Dale’s continued leadership in this initiative reflects his commitment to community building and personal development, providing a platform for individuals to connect, learn, and grow together.
The Hope & Inspiration Book Club Link
Buddhist Lay Leader

Dale is also an active community builder, exemplified by his commitment to learning, studying, growing and practicing Buddhist philosophy. After many years in different communities (online and in person), he started the 3 Jewels Sangha, a Fort Worth-based Buddhist meditation group as a side project. This is currently a small group focused on book study, nature walks, and other creative ways to be in mindfulness community.
In Dale’s personal healing journey he plugged into a solid local sangha, Cultivating Mindfulness where he attended and practiced consistently between 2019 and 2024. He was in a leadership or facilitator role for 2-3 years. This engagement, learning, and practicing weekly was life changing. His attendance in this group is less consistent these days but he continues to love, support, and connect with this amazing group.
A friend and mentor suggested taking the Five Mindfulness Trainings in the Plum Village tradition. On June 21st of 2020 Dale took the Five Mindfulness Trainings and received the Dharma Name Collaborative Continuation of the Heart.
In October 2021, he started filling out the paperwork to become a Lay Leader via the Fourteen Mindfulness Training OI (Order of Interbeing) Aspirancy program. He did an informal pre-aspirancy aspirancy for several months and then in May 2022 he officially started on the formal path to become a Lay Leader in the Order of Interbeing.
3 Jewels Sangha Links
Artist & Creativity Coach

Moreover, he expresses his creativity through painting, showcasing his artworks on his personal Facebook account, his website, and exhibiting in a few local shows. After a year of debating upon trying his hand at painting he jumped into a 21-day painting challenge related to studying a Buddhist deity, Green Tara. This lead to a nearly daily painting practice that beyond being very creative, offered healing very aligned with his mindfulness and spiritual practice.
After months of painting and sharing online, several people were reaching out to potentially buy some of these works. This led to exploring ways to monetize his art walk and he started by teaching art camps and facilitating paint parties where he was able to help people at all levels to embrace exploring creativity and have fun painting.
Beyond art instruction, about 12 to 14 months into Dale’s painting journey, Dale finally started selling his own personal art. He focuses on studying art and new practices and styles to explore and express the artistic areas he loves.
His overarching mission is to challenge individuals to become innovative leaders, fostering collective efforts to create positive change in the world.