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| |  | Insider - The Insider is a monthly newsletter put out by Sundance Square to build awareness and promote it's leased retail business space. | |
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| DBID was brought on board to re-design the Insider newsletter from scratch. This included helping to decide on the name, creating a header and logo for the newsletter. DBID decided "Insider" was the
best name due to the fact that a single name made more sense for a header graphic logo. This gave the ability to keep the logo bold. DBID thought it would be good to break the word by pushing "In" up and "sider" down, incorporating a dropped "e" added to this element. | |
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